how to market solar energy products?
You'd better build some sample project. For e.g, if you mean solar water heater, install one pc on your roof, and make it generate hot water, and tell people about it.
It depends upon your product. If it is a solar panel, I want to know if it is a photovoltaic panel or a thermal panel. If you don't know enough to know the difference for your question it might be somewhat difficult to suggest others should buy them. Products have to be marketed to a need either already felt or not so apparent. Photovoltaic panels supply an electric need and will offset electrical usage or may supply the grid if there is excess power. A discussion of payback periods including property values will be needed in any event. Thermal panels supply heat and hot water. They are more efficient than photovoltaic panels and will give faster payback times. (are cheaper) If you are a bit more specific more information may be possible.
