How are the shelves arranged in the clothing store?
Customers usually notice the price of the first garment on the right. Therefore, the price of the first garment can not be too high. Next, you should hang the most valuable clothing in the shop on the right wall, which is usually the place where the customer is most likely to stay. Building store order, paying attention to clothing display and placing of goods in the shop will not only directly affect clothing sales, but also help to improve customer loyalty. Before displaying and arranging goods, you should first make clear what kind of image you need to show.
Small changes only change the main commodity; human changes move the shelves. Therefore, the ideal shelf needs flexible installation and provides a variety of display solutions without adding too much investment. To enhance the store to bring the customer interest and improve the excitement of the use of the shelf flexibility, need to consider the following five questions: 1. shelf appearance all the shelves should look consistent style, can reflect the clothing brand and store image. 2. shelf structure, the overall shelf should be flexible, easy to adjust, and to meet the different length of clothing, different styles of the season needs. 3., shelf functions, shelves should be able to make full use of space, to maximize the display of goods, and can match different colors and styles. 4., customer convenience, customers should be able to freely choose items, take off clothing goods and back to clothing, goods will not be very troublesome. 5. shelf maintenance, shelf + must be safe and reliable, and its parts are best compatible. Light lighting design can not only help customers to focus on clothing products, but also make customers feel relaxed. On the contrary, bad lighting design only attracts customers' attention to the light itself, not to the clothing products that they are exposed to. General stores use three types of lighting: basic lighting, emotional lighting, and emphasis on lighting. Basic lighting. This light provides regular lighting for shops and is usually located above the entire store. In many stores, the common problem is simply relying on this kind of light. In fact, too light or too strong light can make people feel uncomfortable, which will hinder the sale of goods.
The price of the first dress can't be too high. Next, you should hang the most valuable clothing in the shop on the right wall, which is usually the place where the customer is most likely to stay. You can also put some promotional items here. Near the cash register is the most densely populated area. Here is a display of goods that are prone to impulse buying to attract customers waiting in line. High demand goods are usually placed at the bottom of the store so that they can attract customers through the store and see other goods along the way. Depending on the number of times a customer has come shopping within a certain period, the clothes displayed on the store shelves should be replaced periodically as well as those displayed in the window
Based on the arrangement of Chen Liecai more targeted and more effective, more easily innovation. Shop layout, shop layout changes need to be carried out in a planned way. First of all, you need to understand the customer's walking route in the shop. The purpose of the plan is to guide the route. When customers stay in the population, try to attract their attention to where they want to be concentrated. The merchandise layout needs a certain rhythm from the entrance to the inside of the store. The entrance is the display area, where the customer designated "the new environment will have a process of adaptation, such as the FH Gen mirror, folded umbrella, look around. In this region, generally no purchasing behavior occurs. Inside, customers usually notice the price of the first garment on the right.
