How can the supermarket shelves be designed to be more beautiful and attractive?
Supermarket shelf beauty can be used as a perceptual means of publicity, people go shopping malls, supermarkets shopping, the first sight of the supermarket shelves of goods, marketing is the best marketing practices.Sharp shelf to teach you supermarket shelves shelves of knowledge, in the face of a wide range of commodity sales demand. The use of shelf furnishings, shelves can be used as a propaganda platform to look at, it is a hardware platform for the promotion of goods, can help better sell goods, to attract customers' vision
Successful shelves need to be aware of Shelf Science and consumer decisions. Shelves also need to take into account consumer decision-making, which is very important for the sale of goods on the shelf.
Scientific shelf refers to the shelves put to meet consumer buying habits; according to the flow direction of corridor and shopping malls to put; able to clear display product information, convenient for consumers to select, view, search, contrast. At the same time, Shenzhen gold sharp shelf on a successful shelf, need to consider: the role of commodity category; product fairness and similarity; the trend of the development of the commodity category; commodity sales heat. Reasonable use of shelves, what kind of shelves, what goods?.
When the goods are also note in the space distribution, businesses try to increase traffic design in principle, the two regions to attract customers to separate, other regional arrangements between the two areas, such as the traditional bread products placed in the fresh food area and the rapid consumption of food such as milk intermediate. The angle is 25 degrees due to the movement of people's eyes up and down. Customers can clearly see items from 1 to 5 shelves when they are 30 cm to 50 cm away from the shelves. The horizontal shift of people's eyes, the angle is 50 degrees, when the customer from the shelf from 30 cm to 50 cm distance to pick the goods, you can only see the horizontal 1 meters distance of goods displayed. Two kinds of display brought about by different sales effects, vertical display can make customers clear. Making it easier for consumers to see goods is more helpful for sales of goods.
Consumer decision-making is mainly about price decision, brand decision, function decision, size decision. Therefore, goods on shelves should be placed from low to high grades according to the commodity price; the products of the same brand will be placed close to each other; the functions can be classified and placed in order according to the order from top to bottom. Shelf use reasonable, convenient placement, consumer shopping, natural shopping malls or supermarkets can bring more benefits. Shelves placed unreasonable, items placed at random, inconvenient for consumers to buy and compare, then it will certainly affect the efficiency of shopping malls. In addition, the popular goods and reasonable prices of goods in a clear position, consumers easy to view and purchase.
