I would like to post my press release onto Yahoo. If someone knows I'd sure appreciate the answer.
Yahoo news (I assume you are taklking about news) pickes up its news feeds - just like all other news media - from reputable new feed providers. a common one which lets you (for a fee) send out your press release on the wire is PR Web (www.irs /faqs/faq/0,,id=199557,00.html) This feed is monitored by many news agenceis so if your news is interesting enough, it may be published on many other news sites. The key to get other sites to pick it up is to make sure the news item is intresting to the average person and makes a compeling story. (for example, a press release saying that your company grew to 100 employees is not intresting to everyone, but if your company grew to 100 employees and is actively trying to hire people in a community that is especially hurt by the economic crises - it makes a more compelling story)
you are able to publish your press launch for loose to any booklet or media outlet. they might or won't use them, yet they gained't cost. in the event that they cost, then it is promotion, not PR.
