How to evaluate the quality of a food packaging bag design? From what angle?
Successful packaging must be eye-catching. This can only be used as a horizontal contrast. In the same environment, the most striking one is the one that can be distinguished from other products at one glance. Also take the moon cake as an example, the Mid Autumn Festival, the general moon cake gift box is red, golden yellow based, above is not the moon, is the flower, most of them are like this. If the design is blue, the package is also shown in the same area. Must be the most striking.
Successful packaging must be consistent with the product positioning. Today's consumer groups are very different, for example, the elderly and young people on the acceptance of packaging design is very different, but also take moon cake as an example. The elderly may accept the traditional form of packaging (including graphic design, packaging design, structure design and so on) but the young people can accept the moon cake in the cake box, packed in ice cream box, metal box or even installed in the heavy metal in the punk style. You can't imagine an old lady in the supermarket, with a picture of a skull box filled with 8 pieces of moon cakes.
Most importantly, the design of this package has a direct sensory connection to this product. Let's take a simple example, moon cake, which is a more common packing, is packed in a plastic bag and can only buy a few dollars, but it will appreciate a lot more when it is put into the gift box. It's in the bag. Moon cake is just food. In the gift box, it becomes a gift. Before consumers buy, the product is analyzed as a food or a gift, which is the most important message that the mooncake package conveys to the consumer.
