Solar energy product development prospects?
2 domestic solar water heater market development problems, intense competition. 2010 in the first half, the solar water heater industry ushered in the most severe market test, the number of manufacturers dropped from last year's more than 5 thousand to the current more than 2 thousand and 800. There are relevant data show that nearly 80% of the solar water heater companies have varying degrees of decline in sales, inventory increases and other issues, solar water heater industry's profits are getting lower and lower. In nearly 6000 domestic solar water heater business, really have the scale of production and R & D capabilities of enterprises less than 20, the rest for some local small workshops and brand-name enterprises. However, the quality of product inspection management, backward production technology, low price dumping, Jerry phenomenon in these small enterprises, resulting in solar water heater market order and chaos, there are many hidden dangers.
2012-2016 China solar cell market analysis and Investment Research Report1 solar water heater industry faces new integration. Industry concentration is not high, at present the country's top ten brands of solar companies together market share is less than the national market of 10%, companies want to get a larger market share is difficult. A line of enterprise and brand most high-end centralized development mode, to keep the solar intelligent and widely used will be closer, the solar water heater into the application of high-end, intelligent, integrated, brand enterprises lead the development direction of the industry's highest level and lead the industry, sales of high-end products less.
Summary: at present, the country's top ten brands of solar companies together market share is less than the national market of 10%, companies want to get a larger market share is difficult. Domestic solar water heater market development problems, intense competition. Local laws and regulations activate the project market, the development of the industry ushered in new growth, the rapid development of solar water heating system engineering market, government policy support. The pain of the industry - too frequent flow of talent. The flow of talent of the solar water heater industry is too frequent, among enterprises personnel frequent job hopping, which is harmful for the development of enterprises, but also bring the product homogeneity and marketing homogeneity consequences, market promotion means that the same product function and price of roughly the same situation.
3 local regulations activate the project market, the development of the industry ushered in new growth, the rapid development of solar water heating system engineering market, government policy support. Engineering market is mainly concentrated in the town, the construction of new rural residents in the housing construction, but also for the development of the engineering market provides a new opportunity. To November 2010, some enterprises in the hot water system engineering sales have accounted for the overall sales of 40%, compared with the previous total of only 5% to 15% of the proportion, this growth can be described by leaps and bounds. In the completion of the sale after the maximum sinking, hot water engineering market city building will become the brand of a hotly contested spot, always adhere to the rural areas as the focus of the strategy in the next few years, may turn to the rural market both strategic transformation development market as the leading city.
