What problems should we pay attention to in maintaining outdoor advertising light boxes?
Nowadays, many customers are trying to choose the most cost-effective way to invest in outdoor light box advertising. Customers usually choose into a self advertisement in the LED display, but many small customers can choose to make the usual light box advertising, originally each advertising methods have their own strengths, but there are also questions of occupation, following we will with LED advertising as an example, to explain today what are the questions:Outdoor advertising carrier from posters, light boxes, signs, etc. the traditional neon lamp evolution to the outdoor LED display, outdoor advertising provides a more rich form, enhanced to promote effect, to further strengthen the supporting effect of outdoor advertising on city image building.
Projection lamp outdoor LED display operating income in first-tier cities relatively stable, affected by the economic downturn, but we can not be optimistic, because even in the first-tier cities in addition to landmark media in vitro usually area of outdoor LED display operation is reduced, income and expenditure is more and more close to, appear even at a loss, and in the two or three line of the city, LED display of the operating income is more optimistic. In addition, we now LED outdoor advertising display screen, a screen about an annual revenue equivalent to 3 times to 6 times a traditional billboard, that is, its content is also 3 to 6 times as much. But in fact, the amount of advertising can not match. Ren Qiu Dong analysis, the information will be set, the major brands have done, and now covered with, and perhaps a small brand can not afford to do, especially the surrounding brands, as well as the surrounding crowd, advertising needs, there is no way to do. It is understood that now is usually an area in an average of 100 to 150 square metre advertising screen, every second price is about 9 cents, but even 9 cents, there are still many vacant and did not sell, the LED has become the urgent question to carry out outdoor advertising.
Especially in Beijing, Shanghai, Guangzhou, Shenzhen and other cities, LED screens gradually occupy the majority of outdoor advertising market share. However, from the present point of view, intense competition makes the low LED profit capacity directly affects the market supply and demand, price cuts are frequent. According to relevant research organization, about 70% of the LED Outdoor Advertising Company at a loss situation, 15% companies in the balance of payments, as long as 15% of the company's earnings, LED outdoor advertising display more than 70% vacancy rate as high as 70%80%, the entire LED outdoor advertising occupation is in a very difficult situation.
