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Question:

which brand speaker is better ?

I like to buy a pair of tower speakers bose jbl or yamaha ? and what is most important for a good speaker

Answer:

All those brands you listed have a very good reputation. What might be good for me is just my opinion, and many people will recommend what they own. I agree on what others have mentioned, you wont see a Bose speaker in a music studio. JBL and Yamaha are excellent for that - Music. Bose became popular when they miniaturized big sound into small packages. You can get same big sound with other brands without having to break the bank. Sound is like an acquired taste. You'll need to hear them to compare the speakers and decide which is best for you. Will it be mostly for music, radio, band instruments, home theater, etc? What will be the audio source for the speakers?
My advice is to always buy a speaker from a 'real' speaker company. One that makes speakers as it's main business. Bose does not count because it spends 5 times the budget on Marketing than Engineering. Therefore - it is a Marketing company. What is important? Well - speakers have 'flavor'. You are used to some speakers and if you buy speakers that dont sound right with music you like - you are stuck. Take a CD (not a compressed MP3) and go audition the speakers. Pick the one that sounds good with a favorite CD. Some brands like Klipsch are 'forward' but are good for rock and rap. Some brands like Paradigym are neutral and highly prized for Jazz, Classical type of music. Other brands - are a mix. You just have to decide if you like what you hear.
From your choices JBL would be the best. They have been making speakers for a very long time. Most recording studios, movies theater and professionals use JBL. Bose is over priced and they don't last long. Look at these other brands also: Definitive Technology, Energy, Focal, Infinity, Klipsch, Logan Martin and Polk Audio. Demo them at your local retail store with your own source of music and listen to one song on each speakers. Hope this will help you out.
I own Bose tower speakers, 701's. I listened to them next to several other brands and liked them the best so I spent MY money on them. Now years later I still love the way they sound, which answers your 2nd question. What's important about speakers is that YOU like how they sound, not any of us, definitely not audiophile/audiosnob magazines, forums etc. Also remember a set of speakers can sound much different from one receiver to another. So it really takes some trial error to get things the way you like. You won't put them in a professional recording studio, so I don't know why anyone would suggest that. Also, you asked about the towers, so why do people tell you the cubes are bad? News flash: cubes are not towers lol. And what does marketing have to do with how they sound? Does spending less than X amount of dollars on advertising make the speakers themselves sound good? And make us all happy and joyous to get to listen to them? kinda peculiar reasoning there. All 3 of those are good choices, I personally prefer my 701's to the speakers I've heard from either of the other 2 brands. But if you listened to them you might happen to think they suck. Also look at Polk monitor series. Newegg dot com often has them on sale for killer prices. When it's said done it's your opinion. We all don't have the same taste, otherwise everyone would have the same stereo system, right?
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