The best authoritative research report, even if their YYThank you for the answer to the first floor, but I found the 2000 water heater Research Report, although a bit long, but you can also use
Consumer behavior analysisConsumers in the purchase of products, often have to consider the physiological needs, safety and health needs, psychological factors (environmental sustainability, energy saving, economic and other factors), at the time of purchase, often face 5 kinds of risk perception: one is the financial risk, that there may be a waste of money; the two is the function of risk, if function is not so good, or no brochures and advertising on the good; three is the physiological risk, looks a bit dangerous, afraid might get hurt; four is the social risk evaluation from fear surrounding friends not good; five is the psychological risk, because buy guilty, it would be irresponsible. For solar products, because the product and installation specification is not perfect, the implementation of the implementation of the lack of supervision, consumers lack of understanding of the core technology of solar energy, solar water heater does not have a clear understanding, in order to "Huiyanshizhu, consumers in the purchase, will be the main value of the brand, including corporate brand, product brand and service brand is the basis for the choice of consumers, because the brand is a commitment to consumers, its excellent quality, strong customer service service will guarantee the legitimate rights and interests of consumers; the value of quality products, to effectively meet the target market demand, such as the market part of the solar water heater can meet the demand of hot water in summer. But one winter has become idle goods, and even pipe cracking; value service, service satisfaction value, such as" Baidu service 100% satisfaction, service a little more satisfied with a little, through the service to reduce the risk of consumer awareness of the purchase.
Please look at the following article, how, I hope to help you.Along with the development of circular economy and energy-saving society, harmonious society, promote the development of renewable solar energy will further deepen and utilization, a huge space for development of the solar water heater manufacturers are increasing, the solar water heater manufacturers more and more in the current imperfect and immature market competition is intense, and even had a "bad money drives out good money" phenomenon, in the homogenization of the competition is a piece of the Red Sea, currently on the market on the one hand is the electric water heater, gas burner and solar water heaters on the other hand is a situation of tripartite confrontation, many district or city because of the "City" to the solar water heater, coupled with low barriers to entry and not mature consumer environment, frequent occurrence of water heater on the market collapsed, Water Leakage, no hot water phenomenon, making consumers. Solar water heater to break through the market, the need for in-depth market analysis, market segmentation, innovative marketing strategies, and then win the market.
Competitor analysisThe solar water heater industry faces competition and substitute competition, has formed a professional brand, regional brand, brand and brand-name appliances co-exist in the market, the industry has fish, uneven in quality situation. With the competition and homogenization aggravating industry "reshuffle" is inevitable in the competition, need to break through the differences, creating a unique selling point, can focus on the product itself, can also be separated from the product itself, to create new demand from the consumer point of the competition range, consumers in the purchase of solar water heater in the purchase of solar energy is not, but convenient, safe, saving, healthy use of hot water. If you can surround the tube"
