Usually the home theater is TV, DVD player, amplifier and speaker. The rapid development of color TV and VD suite of products, will improve the rising sales of audio products, has a fundamental role of the market for home theater. Are chaired by the day before the 2003 China city consumer appliances market research "shows that the market will Chinese audio products appear to slow growth in the overall development trend of traction sound market under the Chinese home theater market will enter the recovery period. He said that in the development of the home theater, awareness, price, marketing and other factors affect its market process. Many home theater companies in order to adapt to the needs of consumers, most of the products in the design and stunning sound effects on the efforts of a group of eleven PA speakers this external to consumers in the form of marketing, resulting in a large number of "home theater" The name falls short of the reality. entered the family, but also to consumers for home theater concepts bring confusion. It can be said that the concept of home cinema has not yet formed a unified standard of cognition among Chinese consumers. In the survey found that the China market in home theater products prices are still high, with the home theater technology continues to mature, the continuous expansion of market size, price decline will become a trend. And consumers pay for the suite of home theater is expected to pay mainly under 4000 yuan, especially for the following 3000 yuan product demand.Brand competition is becoming more and more fierce
With the rapid spread of music broadcasting devices and DVD players (especially VCD) in China, the Chinese family music equipment has shifted to the home theater. The Market Research Institute of the State Council Development Center and the market research group of household appliances consumer market carried out the research on the market status of China's urban household consumer electronic products from 4 to 2003 in June. The "2003 China City home theater market research advisory report" shows that the purchase of home theater system next year expected consumers accounted for 12.3% of consumers in the next three years China potential market size of about 6 million 500 thousand units, the home theater market still has great development space. However, the brand share of China's home theater market is still low, and there has not been a leading brand yet. With a large number of home appliance enterprises entering the domestic cinema market, the brand awareness and concentration of family cinema industry will be greatly improved, and the elimination of mergers and acquisitions has become inevitable.
