How do you do the hardware business?
I saw slogans such as "customers - your competitors" on a lot of salesman training occasions. Think carefully, is that an accurate point of view? Opponents are used to defeat or destroy. You may think it's honorable on the battlefield, but it's a disaster for you to beat customers in the business world. In fact, the real negotiation is gentle, not murder, customers want to be the winner of a deal. Therefore, you should give full play to the skills of communication with each other, to respect and friendly attitude to face customers, but also to allow customers to fully appreciate your efforts for him. In any transaction, only a win-win situation can be maintained in order to maintain long-term business relations. In fact, this is a simple one
How to communicate with customers in the marketing, there are a lot of communication failures, where and why? In my dictionary, following the so-called communication failure Description: "don't be customer acceptance, or customers do not understand what is said, all invalid. The reason for this communication disorder is that the language situation is too weak, the voice, expression or reading skills are inadequate, the task of making sentences, or lack of interest in communication objects." It is important to build a bridge of trust or goodwill between customers at the first contact with the customer. At the same time, we should first point out the urgency of customer demand for this product, thereby causing customers to buy desire. Almost all salespeople agree that the most difficult part of all sales promotion is communication with customers. In fact, successful communication is difficult because of their different environments and different positions
Learn to take advantage of. For small and medium enterprises but linked to large orders can find some idle plant or equipment, in order to save the cost of investment, only need to put technology and human resources, so you can earn more profit. Once there is a market crisis, we can flexibly do a good job of market transformation, so as to avoid blind expansion.
Adopt Internet and traditional mode to combine marketing. The Internet and other media market for the development of the enterprise plays a very important role, but the publicity alone is not enough for small businesses, but also need the help of the traditional business model, multi link, multi walk. Because money is relatively important for small businesses. Small businesses can make full use of traditional marketing models on the basis of ensuring Internet infrastructure, such as participating in exhibitions, visiting more customers, and making more business calls. Adopt a relatively proactive approach to expand the market.
Looking for small, relatively low tech orders. Because the production capacity is limited, for large quantities of professional products, could not even pick up a line, and a large volume of orders relative profit is very low, for not being able to produce large amounts of labor of small and medium-sized enterprises is difficult to stand up, and a large volume of orders requires a large amount of capital turnover, for this small and medium-sized enterprises is also a big problem. Therefore, the establishment of enterprises in the development of the market to find more small quantities of relatively high profits of orders and buyers, more conducive to the growth of enterprises and the accumulation of raw funds.
