How to make tourist souvenirs out of the three major circles
To highlight the "locality" of tourist souvenirs, we must also maintain the accuracy of cultural information conveyed by tourist souvenirs. As a form of culture, tourist souvenirs must be able to represent themselves. At present, one of the prominent problems is the cultural information disorder of tourist souvenirs. For example, the blue printed cloth, a tourist souvenir of Jiangnan Water Town, should not appear in the northwest." 2010 "old Fengxiang Cup" Shanghai tourism souvenir design contest judges, China Association member, Shanghai Writers Association director Shen Jialu proposed a problem can not be ignored.At present, although in Shanghai, Town God's Temple and other places there are some characteristics of the former shop, after the factory tourist souvenir shops, but the scale is not large, and some still have the problem of shoddy. These shoddy tourist souvenirs will make tourists misreading Chinese culture and interrupt the development of tourist souvenirs.
No, this shop is not in this village"Tourist souvenirs sell local characteristics and culture, which is the value of tourist souvenirs and the core competitiveness. "Do not have this shop after this village" the thing can let a person be obsessed with, and the impulse that buys.In Europe, many tourist souvenirs are sold only in the scenic area, once out of the ground, in other places can not be bought, such as Holland, the church clogs model and postcards, Eiffel Tower in France as the prototype of the souvenir. The unique locality reflects the irreplaceable nature of tourist souvenirs.In the opinion of Professor Zhu Zhongyan College of design and innovation of College of architecture and city planning of Tongji University: a vitality of the tourist souvenirs must first have a unique "local", only in a specific place to buy things, will let tourists forget.
Lack of regional featuresLack of creative developmentSerious homogenizationAt present, the lack of regional characteristics, lack of creative development and homogenization of our tourist souvenir market has attracted the attention of the industry and tourists. So, how to make tourist souvenirs out of such a strange circle?
