The solar industry is not mature, thousands of manufacturers, the winter "evaporation" summer prosperous seasonal manufacturers to consumers without security, therefore, with the help of the selected brand manufacturers force, forming and other brand segmentation is very important. In store layout, arranged according to the national unified you have chosen is specified by the manufacturer of the store template, establish the standard image of the store, which is beneficial to the consumers of your store "authentic" recognition, to "store security", according to the promotion plan provided by the manufacturer, with you in the local the promotional ideas store promotional site layout. Outside the store hanging promotional banners, the store posted eye-catching promotional posters, shopping guide to wear uniform clothing to consumers with a good visual image. Unified image of the terminal to do a good job, consumers will think that the product is reliable. Through training, so that the target customers to keep the root". Most of the customers entering the store is the target customers, to retain this part of the customer, to work hard on the training. In the terminal market, direct contact with the customer's shopping guide, shopping guide thrust plays a decisive role to a certain extent, in the solar energy marketing, customer and sales information is asymmetric, the customer can ask the seller about the solar energy many knowledge, if the sales sales ability is not strong enough, for the customer asked miss some of the main selling point, will sell in a passive state, natural products are unable to reach a deal, the good selling performance does not come out, it will be the loss of a large number of customers
There is a solar dealer, in the local solar market, can be described as a coup. Use the bus as a propaganda tool, bus station, the first sentence is: "a certain store solar power station to remind you:" in the caption on the bus, he hit the store's telephone and communication; on the phone 114, the opening of the new building signs, banners, and even background cloth Online shopping, playing a certain solar energy store. In view of the store is more than the target customers, the dealer also sent a trick to go back and forth to its store expenses reimbursement, in this way, the customer into the store. With the help of external forces, a good manufacturer of this card. Dealers in the choice to join an industry, have to go through thousands of pick million, so that the industry has the impact of brand agents.
The store is fixed, the operator store is active, to store as a sales point, to regional radiation operations, will revitalize the store". Travel to a new solar 5S shop transaction according to the author, the store address provided by the dealer, the way to find the past, turned half an hour did not find a living map, taxi drivers are also puzzled, and finally had to ask the clerk to shop the way to reach the destination. The new store is completely in line with the provisions of the company, but what you want to find the store, even the best, are castles in the air for consumers, the effect not large, dealers pay no return. The development of the store, the author thinks that in order to repair the expansion, double attack. Let people pay attention to the store to enliven sales, real effort outside the shop. Although the products set up shop, but out of the store to sell, will make the distribution as boundless as the sea and sky. Target customers want to buy your product, how to let them find your shop? How to let more people know that you are selling some kind of solar energy products? Make use of all available opportunities, resources, and ways to hit your local brand! Let you fill the local market.
