The development stage of OLED TV
Lu Renbo, deputy secretary-general of the China electronics chamber of Commerce, said OLED is a new starting point for television! The disruptive innovation of OLED television lies in the materials and techniques adopted. Without backlight, ultra wide viewing angle display is achieved, which greatly improves the color accuracy and contrast. Bring more delicate and real visual perception to the picture.
OLED technology has been in existence for some time since its birth, but there are few enterprises that make OLED TV production. SKYWORTH began very early in the development and exploration of OLED technology and has accumulated a lot of technical reserves, not only is the first to achieve mass production and sales of OLED TV business in China, is also the first domestic 4KOLED products in the introduction of DolbyVision enterprise.
Color TV from the era of picture tube gradually evolved to today, the core components, display technology content is getting higher and higher, corresponding to the whole machine production process, production equipment are put forward very high requirements. Usually in product hardware technology innovation, Chinese brands are often later than foreign brands, 2-3 years before the introduction of new products. However, as a professional color TV enterprise, SKYWORTH began to develop and explore OLED technology very early, and made a great deal of technical reserve for the next generation of display technology innovation. The first is to achieve the domestic, and accumulate steadily reflected a rainy day. I believe that relying on strong technical strength and industry influence, SKYWORTH's first OLED will lead the domestic OLED TV innovation plays a very critical role.
OLED TV is still in its infancy. OLED is a cumbersome technology, and these TVs are basically still in the prototype stage. But even if not, expanding production remains a huge challenge. You can't build a OLED TV production line in a few days. It takes time and capital to build moulds and machines, which will cost them a great deal. The United States is a big market, unlike South Korea, without having to worry about capacity. These firms were not able to risk the debt crisis and speed up OLED production. As companies become overly optimistic and build new factories, their financial risks will increase. Here's one of the best examples, SHARP. So focusing on a product would be a good strategy.
