The future of home cinema
The market for home theater consumption characteristics of many variables, the enterprise is difficult to accurately grasp the consumer before, as long as there is a complete product can, often do not find north. The whirling home theater market, TV or refrigerator appliance manufacturers transition to the home theater, the first problem will be able to quickly adapt to the "water", and find out the resistance to adverse market "virus" to the party.It can be expected that the waves of fashion domestic home theater market, with major appliance manufacturers, will undoubtedly germination of new vitality. And the addition of these enterprises also indicates the coming of the deep marketing era of the home theater and the coming of the era of "white hot competition". In such a situation, Guangdong and even the existing home theater companies still follow the previous advantages if immutable and frozen market operations practice management, simply expect product advantages or other single to old and new competitors, enterprises will face multiple frustrated I am afraid. On the scale, strength, technology, brands, many domestic audio production enterprises and the large household electrical appliance enterprises is still relatively weak, expected in these areas and competitors compete practice, not wise nor reality. But in the understanding of sound products and production experience, process accumulation, personalized product style established, many home theater enterprises have obvious advantages.
Domestic home appliance manufacturers have focused their attention on the domestic cinema market.The micro projector home theater, has occupied a market share of 50% from 2009 to 2010 in just one year, the projection to enter the home theater forces had defeated the TV to occupy the market peak, especially its unique function and the CMMB function of watching TV set-top box directly processing, built-in storage, can download the latest network movie and music and other functions, is already can replace the color television, mini projector will occupy the future home theater market. However, with the development of time, the market situation of domestic cinema has been observed, but the situation is not as optimistic as some household electrical appliance enterprises predict.In a few years ago in a seller's market, much larger than the demand for audio products, the Pearl River Delta region of Guangdong set up earlier sound enterprises with advantages of material advantage, richly endowed by nature of human resources, has achieved great development in the market. And after that, due to the good profits of sound products, a large number of individual industrial and commercial enterprises in Guangdong have begun to enter the field of home theater manufacturing and management, and the market competition situation has become increasingly severe. In addition, color TV enterprises drive into the home theater, even refrigerators, air-conditioning production enterprise also to the home theater, they think the refrigerator air conditioning and home theater in the market season time is complementary, and profitable, why not? From the market point of view, although the home theater products overall market supply and demand situation is far more color TV, refrigerator, washing machine and other household appliances products supply and demand situation is much better, but in some specific price level, the product tends to saturation trend.
