What are the advantages of bus shelters and advertising light boxes?
Hello, I am glad to answer for you.1, the network is wide: the overall coverage of the kiosks and the monopoly of the city's main downtown business district, close to the target consumer groups, daily life trajectory, high exposure rate, is the establishment of brand awareness of the most powerful effective media. The advertisement of the bus shelter can be aimed at the media network built in the downtown areas of the city, and provide a centralized, comprehensive, unified and quasi - time large-scale urban advertising release.2, targeted: shelter advertising media distribution in each line of city traffic developed, crowded bus shelter sites, located in the bustling car flow is large, open point line network media attention, the whole linkage rate is high, covered by the object group for various consumer groups, has wide consumer groups, the social impact of large, potentially strong consumer advantage. The enterprise carries on the centralized product propaganda, the brand promotion regarding this group, its function is self-evident. The long-term and targeted nature of the media is difficult to achieve in other forms of media.3, the scarcity of resources: most of the media advertising is at the same time a hundred schools of thought contend, each said its way, it is easy to make the audience's visual dispersion, memory decreased. On the contrary, the media and the shelter due to its unique point conditions, plus the media content consistency, thus has the strong visual uniqueness and memory, exclusive advertising works with strong visual impact and strong propaganda, can quickly produce a sensational effect.
7, flexible: adopt flexible propaganda mode, points to the coverage of the population characteristics, frequency of contact, shelters surrounding facilities according to the data, combined with the media coverage, the arrival rate maximization principle or different product characteristics, consumer groups of points for reasonable optimization, based on the local audience, advertising creative design to ensure the best effect.8, the duration of a long time: compared with TV commercials and newspaper ads, the time is longer, to demand is long-term, for transient faults, and radio advertising radio advertising supplement and strengthen the memory effect.
4, a high degree of recognition: usually people in the other car, is the most boring and awkward moments, there is strong awareness of visual demand, this is the best time, the media advertising to attract the visual attention its best visual size and direct close contact, ensure maximum reading rate of advertising information and the arrival rate. Plus the picture area, beautiful design, novel and eye-catching, bright color, attractive appearance and other factors, and the lighting effect in stark than advertising, strong identification, easy to brand image publicity and product information dissemination, has great powerful visual impact and forced a long memory, unforgettable.5, play high frequency: because the city every day to work, shopping and leisure, to several other vehicles, but also face several times to contact the media advertising, the repeated reading of the frequency is very high; and the media mainly concentrated in the city's downtown area, and other vehicles for a long time, more advertising continued reading this time, other media are difficult to achieve.6, convenient: the media painted on location, with normal visual habits, and because the place is very close to the audience, easy to read; at the same time the media under the painting, painting, changing very convenient, has become another major advantage of the media.
