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Question:

What is meant by matrix versus silo in this context?

....The study then categorizes each deal according to the type and significance of cultural issues, assigning weights to the following factors:Geography...General management philosophy…

Answer:

The author is contrasting them as opposites. A matrix is a construct that is random access. A silo is a construct that things go in at the top, and out at the bottom in a first-in first-out, you can't take things out of the middle.
Matrix - Spread out horizontally - many positions of roughly the same stature in different fields - interplay between them - direct communication. Silo - Straight up and down, vertical - instructions flow down thru chain of command - requests for help/work/input/etc have to go up the chain to some level and then back down for action.

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