Pigment is a substance that gives color to tissue. Pigments are responsible for the color of skin, eyes, and hair. I don't think you can buy pigment unless you're buying a product that changes the look of your pigment such as a self tanner lotion. Or a product may say the pigment is red but the product itself is not pigment. Pigment is a natural exsisting substance within your skin and inside your eyes and hair.
mac pigments are multi use. they're probably most popular as eyeshadows, but can also be used on lips, cheeks, nails, and pretty much anywhere. the mac pro store sells several mixing mediums, to change the consistancy of the powder, for the different uses, or they can be mixed with water/visine/etc.
Those are M.A.C. Pigments which are mineral powders that are very rich in color and shine. They can be used a myriad of ways and with so many different mediums. They can be used instead of eyeshadow or with it. It can go over creme based shadows. I have added M.A.C. pigments to body creme's, lip glosses, hair gels, nail polish (both clear and color). I've used them as highlighters for face and body. You can use them for virtually just about anything. They are one color when dry but tend to intensify when wet. It's a very versatile product. Lots of fun and tends to become a collectors item to many. For more on M.A.C. Pigments go to specktra / and register. It's basically a pro-M.A.C. site where you can even purchase samples of pigments. Hope you found this helpful, LR