What is the problem with the Kokas Mower?
Second, a product will have a lot of features, features, and different places, a good advertising, is to show it, let others see, understand the product and other similar products different places, then this ad Is successful, but Kirkas company's advertising is to occupy these two points, using the shooting scene as a background,
The second point, a wide success or not, lies in two points, an ad itself has no features, the second is able to show the characteristics of the product. First, if the advertising itself has the characteristics of advertising interesting, creative, different, will have an entertainment effect on the people, and even catchy.
From their advertising to see: In fact, people in life, every day there are thousands of ads, you can remember a few, if you do not have a look, do not say that those advertisers are in the water ? No, in fact, they are constantly advertising every day, will let you have inertia thinking, you will not know do not feel the impression of this ad
Any company in order to stand out in the same industry, must meet one of the two conditions, one is special, the second is the price. The so-called special is that you have no other people's function, and very practical, is the people see tangible function, this feature will be very attractive; two so-called price, that is, people often say that the price war, if your product, in the The same function and performance on the basis of, can reduce costs and make your price lower than others, then you will become the focus of the people. So the company's new product is the "special" characteristics of the concept.
Advertising is actually to make people's thinking inertia, if a brand out early, and often advertising, this time for a long time, it will give the minds of the instinct of a kind of inertia, the same function, although he They do not understand, but he will naturally think of, to buy has been heard or seen in the ad! So this is the brand effect!
