About the marketing strategy of construction machinery industry

Answer:

Secondly in the planning scheme should reflect the principle of equality and fairness, should give full consideration to the continuity and long-term sales policy, to prevent the pursuit of short-term sales target, reduce the standard or increase the discount to attract users, have different standards, contradictory results, users feel cheated, refused to accept.

The most important thing is to be seductive, in order to allow the user to accept, there should be some temptation provisions, increase the interests of users, these provisions should be extended to pre sales policy, and all the purchases are linked, the greater the amount of benefit more, make dealers feel investment income is greater than the business other brand products revenue

The art of war said, "those who do not seek the overall situation, can not seek a domain, do not seek a domain, can not seek the overall situation", and emphasizes the importance of the thoroughness of strategic activities. The thoroughness of marketing planning mainly comes from the detailed knowledge of the market, the ability of insight into the market and the rich planning experience. The action plan should be practical, operational and flexible

The construction machinery industry China originated from state-owned enterprises, has experienced the planned economy, planned economy, market economy at the beginning of the 3 main stages of economic systems, product sales mode has the corresponding evolution, forming a unique sales model in each period