How do convenience stores display their products? How to put the shelf, freezer?
(1) the product label is to the front, it can make the customer clear, convenient to take, also is a kind of the most basic display way. (2) the safety and stability of the display, which can make the open store the danger of the automatic collapse of goods, especially the highest quality products. (3) the highest level of display must be unified. (4) the commodity display: longitudinal vertical display, the so-called eyes moved up and down or so mobile is more comfortable and convenient, also can avoid leaking customer see display goods. (5) the use of partitions may make the goods easier to organize and easy for customers to choose. Especially small things, more application partition to display. (6) adjust the shelves flexibly according to the height of the product, which can make display more varied and balance. (7) keep the store clean and pay attention to hygiene, especially food.
The merchandising is on display (1) use the partition board effectively to fix the position of the commodity, prevent the commodity from being out of stock, and maintain the uniformity of the shelf. (2) stereoscopic display outside the surface, which makes it easy for customers to see the goods. (3) the placement of the price tag should be consistent and prevent it from falling off. If there is a special offer, it should be marked with a POP or special price tag. (4) display of goods: from small to large, from left to right, shallow and deep, from top to bottom. (5) section of the shelf: it can be divided into upper, gold, middle and lower levels (making sure that the goods displayed on the gold floor are highly profitable). In addition, use lighting, color and decoration to create the atmosphere and focus the customer's attention on the product. Seasonal goods can be placed on the gold shelf of the shelf and can be displayed separately. The normalization of merchandising
The display height: The height of a commodity display is generally 90 to 180cm, while the height of the customer's chest to the eye is the best display, which is called "golden space". The concept of (3) items: according to the shape, color and price of goods itself, suitable for consumers and have different way to display the choose and buy. Generally speaking, it can be divided into: The small is in the front, the big one in the back. The bargain price is in front of the pricier. The darker colors are before the brightly colored. Seasonal goods and popular goods are in front of the general merchandise.
Presentation skills of merchandising The main factors in the display of commodities (1) brightness: The basic lighting of the store must be kept bright so that customers can see clearly when they choose and choose, and the goods themselves can This highlights its uniqueness.
You can visit other people's stores, check them out, and then design according to your actual store size!
