I dropped my prices well below the industry average, I have over 20,000 scaffold frames i am trying to get rid of, i have been selling sets for as low as 95.00, but with the economy falling, i cant move them as fast as i was..i have lowered the 5x5 foot frames to below 36.00 and the planks below 14.50. i have tried everything. I guess I have to wait for the economy to turn and keep on giving great deals on the scaffold equipment..this economy is hard on us all..i used to be called THE KING OF SCAFFOLD
Talk to your customers. Find out why they are buying from you. Chances are there are things besides price. Ask them what they would like to see from a scaffold company. Listen. What sets you apart from the competition? What could you do--that your customer would see as valuable--and pay more for?--or give you the order over a competitor for? Yeah, the economy sucks, but someone is getting the business you're not. Sitting around thinking about how bad the market is does nothing for you but give you an excuse to fail. Find good answers to the questions that I've asked you, talk to your customers, and even see what you can learn from the inquiries you don't close. If you're not going to get the order, you can ask why not. If they say your price is too high, they are probably not telling the truth if you are really far below the competition already. If you can't find good answers to the questions I have asked, you have two choices. Expand your lead generation activities so that you get more prospects and keep closing at the same ratio or invest in some sales training to polish your sales skills and raise your closing ratio.
Your problem is nothing is being built. Banks are calling notes and shutting down companies that are paying. And things are much, much worse than we are being told. Much, much worse. Who knows how bad this will get, other than worse than now. There is no bottom and we still have 2 or 4 more major industry crashes to work through. Good luck to us all.
