How do supermarket shelves design?
Consumer decisions are made mainly by price decisions, brand decision making, functional decision making, and decision making. So the goods on the shelf should be placed from low to high grade in accordance with commodity prices. Close with the brand product; The functions are arranged in sequence from top to bottom. The shelf USES reasonable, put convenience consumer to buy, can bring more benefit to the market or the supermarket. The shelf is put not reasonable, the article is put on random, not convenient consumer to buy and contrast, so affirmation can affect the store benefit. In addition, the consumer is convenient to view and buy the commodity and reasonable price
Goods also note when putting on the space allocation, the merchant's design based on the principle of increasing traffic as far as possible, separate two area as far as possible to attract customers, arrange other areas between the two regions, such as the traditional bread in fresh food and fast food consumption among such as milk. Due to the Angle between the line of sight of people move the 25 °. Customers can clearly see the items on the shelves from 30 cm to 50 centimeters from the shelf. And when people line of sight lateral movement, the Angle is 50 °, when customers in shelves from 30 to 50 cm distance when choosing goods, see only the horizontal display merchandise within 1 meter distance. The sales effect of the two displays is different, and the vertical display is more likely to make the customer clear. It makes it easier for consumers to see goods and to sell more
The science of the shelf means that the shelf is placed in accordance with the consumer's buying habits. To put them in the direction of the corridor and the direction of the mall; The ability to clearly and clearly display the information of the product, and facilitate the selection, viewing, comparison and search of consumers. At the same time, the shenzhen jinreeji shelf needs to be considered on a successful shelf: the role of the product category; The fairness and similarity of the product; Trends in product categories; The heat of selling goods. The reasonable use of the shelf, what kind of shelf is put what goods.
