To prevent damage to lifting equipment during operation, ensure regular maintenance and inspection are conducted to check for wear and tear. Adhere to the equipment's load limits and never exceed them. Use appropriate lifting techniques and ensure the load is balanced. Keep the equipment clean and free from debris. Train operators thoroughly on safe operating procedures. Avoid sudden starts or stops, and ensure all safety features and guards are in place and functioning correctly. Regularly check cables, hooks, and other critical components for any signs of damage. Always follow the manufacturer's guidelines and industry safety standards.