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Question:

How to place the beverage shelves?

How to place the beverage shelves?

Answer:

Supermarkets currently use display shelves (165 - 250 cm long, 90 - 200 cm), yuanliyuan supermarket shelves that the shelf display section of the best is between the upper and mid section, this section is called the display of the gold line, second layer, third layer shelves, is the eyes the most easy to see, most likely to get the goods on display position. This position is usually used to display high profit goods, private brand goods, exclusive agents or distribution of goods. Display the other two Dan, the top display usually need to recommend the goods, the sales cycle is usually lower into the recession of goods. The series of products are vertically displayed. As the angle between people's eyes moving up and down is 25 degrees, customers can clearly see the goods displayed on the shelves from 1 to 5 layers at the distance from 30 cm to 50 cm from the shelf. The horizontal shift of people's eyes, the angle is 50 degrees, when the customer from the shelf from 30 cm to 50 cm distance to pick the goods, you can only see the horizontal 1 meters distance of goods displayed. Two kinds of display brought about by different sales effects, vertical display can make customers clear.
Adjust the shelf position at appropriate intervals. From the customer's point of view, the goods are placed relatively fixed, and then again to the supermarket, you can reduce the time to find goods. But from the point of view of the store, the long-term fixed shelves are likely to lose customers' attention to other items, and produce an old-fashioned feeling. Therefore, after a period of time, the goods shelves are adjusted so that the customers can be attracted by other articles when they re search for the articles needed, and meanwhile, they can feel new and refreshing to the change of the shopping malls. Yuan Li supermarket shelves think, but supermarket shelves change should not be too frequent, otherwise it will cause customer disgust, think shopping malls lack of scientific management, chaos, produce irritability psychology. Therefore, this supermarket chooses one year to change.
In spatial distribution, yuanliyuan analysis that the supermarket shelves supermarket design should be in line with the principle to increase passenger, the two regions to attract customers to separate, other regional arrangements between the two areas, such as the traditional bread products placed in the fresh food area and the rapid consumption of food such as milk intermediate.
Due to the large variety of goods, large passenger flow, the display of goods, shelf display are regular. All the merchandise is nothing more than a word "easy" yuanliyuan supermarket shelves analysis, supermarket staff should take the large volume, high brand awareness products and promotional items placed in a prominent position and customer can easily get on the shelf.In order to attract part of the supermarket to do not know what to buy consumer groups, yuanliyuan supermarket shelves of the supermarket staff should have the relevant commodity blocks, such as women and children supplies cabinet cabinet, children's toys cabinet is adjacent signaled to consumers, cause consumer attention, induce the purchase.

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