The relationship between the shortage of goods on the shelf and the management of the products
The four principles of the 7-eleven convenience store are: complete, fresh management, clean maintenance and friendly service. These four seem very simple, only 16 words. But whether it's a complete product, a freshness management, a clean maintenance or a friendly service, most companies in the industry tend to be repeated. But why does 7-eleven stand out in the industry after sticking to these four principles? This phenomenon is what we need to focus on: how to put the simple things are always stick, take a usual thing do extreme, this is not a simple matter. In all four of these principles, suzuki is the first person to put everything in place, and the freshness, cleanliness, and service attitude of the product in second place.
The product is complete, as the name implies, the goods on the store shelf are rich, the category is complete. But the "full range" is not a complete list. The variety of goods in convenience stores is limited, and the average 7-eleven store is about 3,000. If you measure the structure of 7-eleven in the commodity structure of the carrefour supermarket, there will be a big gap in the total number of goods. But for 7-eleven, standards of its range of products is its set according to the basic demand of consumer goods structure, to meet the needs of target customers business circle of basic consumption for the purpose of comprehensive display all goods, avoid every kind of goods out of stock.
Min wen think suzuki: convenience store location is the convenience of our customers, if the customer cannot choose and buy in the store you need to commodities, the characteristics of convenience store convenience is impossible. A shop that is not full of merchandise is difficult to attract customers to stores, and it is harder to survive in a competitive business environment. As a result, the first principle of 7-eleven convenience stores is the full range of products.
