To analyze the shortage of goods and the management of commodity varieties
The choice of goods is not good, it causes too much clutter The choice of item type is incorrect, and there are a lot of whole sales or large packaging in convenience stores. Since convenience stores are positioned as a necessity for emergencies, the amount of goods that are packaged is outside the range of convenience stores. The choice of convenience store sales is not "the more of the han, the more the better." Sales of this product, the price of the convenience store must higher than that of the large-scale comprehensive supermarket, not competitive, this "eggs touch stone, Yang long avoid short" behavior will lead to customer shopping yesterday.
There is a lack of utilization of space on the shelf space of the convenience store The problem with low shelf availability in convenience stores is that convenience stores have too few categories. There is a shortage of merchandises in the stores, and there is a severe shortage of the quantity of goods and the utilization of the display space. For example in the beverage stores in the outlet of a one meter square pile head, usually people think this is a temporary stores and companies sales promotion behavior, after understanding just know originally felt XX mineral water sales is better, just take a pile head for sales. For this kind of behavior to know: a busy section of convenience store in the city, can be said to be the treasure land, waste of store display space, in fact is to raise their stores in operating costs. In the presence of some items of the convenience store display, display the phenomenon of area is too large, there are quite a few have more than three row of goods, such display also created excuse for stores goods varieties drab, causing originally should have about 1200 products stores might only more than 500 kinds of commodities.
A convenience store does a good job, look at the structure and display of the store, why do you say that? Commodity structure can reflect the cognition degree of convenience store operators on the surrounding business circle and business strategy, merchandise display can see the store management and staff management standards, if these two points can be prepared, so even if a successful store, the store at least made software is pretty good. At the same time, the product of convenience store shelf is not fixed and invariant, it is need to analyze the data in the management process summary, adjust in time.
Serve small groups of people and don't cover everything Convenience store services customer base is around 500 meters within the scope of the customer, the structure of consumption and variety are basic finalize the design, so the store shelves of goods and services object is to pay attention to accurate, just for this range of customer service, there is no need to cover. There will be a lot of focus on the services of the big box stores, and small convenience stores will not be allowed to be "mass-market", regardless of size, variety, people, etc. Convenience stores serve as long as they meet their target customers, and there is no need to compete with other outlets or large special markets for customers.
