What are the layout of newspaper advertisements?
There are two types of single column advertisements, about 100mm times 350mm, or 65mm times 235mm. Advertising is the most common kind of layout, in line with people's normal vision, so the layout itself has a certain degree of persuasion.
Double banner ads usually has about 200mm times 350mm and two types of 130mm multiplied by 235mm. In the layout area, it is 2 times the single pass advertisement. All types of structures, forms of expression and language styles suitable for newspaper advertising can be used here.
Semi banner ads are generally divided into two categories: the size of about 50mm or about 32.5mm times 235mm times 350mm. Because this kind of advertising space is small, and the number of advertising arrangement disturb each other together, advertising effect easily undercut each other, therefore, how to make advertising done extraordinary, unique, made from many talent shows itself in the advertisement, the reader is plunged into the line of sight, should pay special attention to.
The eyes, the side of the page header typesetting newspaper. The layout is small, but the location is very significant and important. If it is a news release, it is often used to publish short and important messages or abstracts. This position for advertising, obviously higher than other advertising attention, and will naturally reflect authority, news, timeliness and credibility.
This kind of advertising is very small in form and special in form. Do not have broad creative space, copywriting can only focus on performance,Newspaper ads highlight brands or corporate names, phone calls, addresses, and corporate sponsorship. A general declarative statement is used not to embody the whole structure of the copy.
