What are the prospects for kitchen appliance development?
The demand for small household electrical appliances in the kitchen has increased rapidly, and meanwhile, consumers have put forward higher requirements for the product itself, such as diversification of species, high quality of design and practicability of function. In the fierce market competition environment, in order to win more market share, enterprises at the same time reduce product prices, but also rich in their own product lines.
Kitchen small household electrical appliance brand concentration constantly improvedAfter years of market promotion, consumers have more understanding of the functional characteristics of small kitchen appliances, and gradually accept small kitchen appliances. Small kitchen appliance products for its energy-saving, practical, healthy image into the consumer's home, has been gradually recognized by consumers, with the traditional way of cooking, small kitchen appliances, safe and convenient use, easy cleaning, high efficiency, has obvious advantages. In recent years, the sales volume of China's kitchen appliance market has risen by more than 10% annually. CCID Consulting data show that in 2006, China's kitchen small household electrical appliance market overall size of 69 billion 240 million yuan, compared with 60 billion 450 million yuan in 2005, an increase of 14.59%. Among them, as the main force of kitchen and toilet appliances, the market value of gas stoves, smoke hoods and rice cookers reached 11 billion 500 million yuan, 8 billion 40 million yuan and 3 billion 920 million yuan respectively.
In 2006, small appliances brands continue to expand the leading position in the industry, cross brand comparison can be seen, PHILPS, Matsushita competitive advantage in Home Furnishing and personal care of small household electrical appliances, Midea, Galanz, Haier, SUPOR will have a competitive advantage in the field of small kitchen appliances. It is worth mentioning that, YADU, Aupu, Joyoung are based on a single product brand awareness, purifying humidifier, heater, Soybean Milk machine products market segments occupy the absolute leading position in the air, and in some large scale market of small household electrical appliances, brand concentration has improved significantly, strong brand market the position has been reflected.
Each brand in the market segment shows its talentsSmall household appliances industry product categories are complicated, according to the application is divided into small kitchen appliances (microwave oven, electric kettle, electric coffee pot, food processing machine, frying pan, electric cooker, toaster, electric stove, electric oven, etc.) Home Furnishing small appliances (electric irons, vacuum cleaners, electric fans, etc.) personal care appliances (hair dryer, razor, etc.). CCID Consulting provides data show that in 2006, small kitchen appliances accounted for the overall market share of 81.2%, this is due to be divided into small kitchen appliances in the statistical range of product category is more, on the other hand, microwave oven, electric cooker and other products has become a modern family kitchen appliances are essential to everyday life, the market sales has been very prosperous.
