What's the profit of kitchen appliances?
In early 2007, Changhong also announced its entry into the kitchen and toilet appliance market, and its industrial base in Guangdong, Zhongshan, has been completed and put into production. The same year in September, the domestic white appliance giant beauty will also be subordinate kitchen appliance company and sanitary ware company merged, set up the overall kitchen division. In recent years, although the home appliance giants have massive carrying huge amounts of money into the market as a whole kitchen, but these home appliance giants in many vital constraints, mostly in the "peibenzhuanyaohe", some household electrical appliance enterprises Mister even called regret incessantly is the original "to move". "Decoration design and kitchen style, layout collocation, this is not good at home appliance enterprises."." Bangiai cabinet Henan general manager Zhang Yixing said, the whole kitchen designer according to the height of family members, color preference, culture, cooking habits and kitchen space structure, lighting, combined with the principle of ergonomics, ergonomics, engineering materials and decorative art design is scientific and reasonable, the science and art of harmony and unity in the kitchen, this is the real soul of the whole kitchen. In a word, whoever grabbed the opportunity will grab the wallet of the consumer. If it is generally appreciated, that thing will be worthless. A group of people will follow the trend and the profit space will be squeezed to a very low point
Decoration in the family, spend a few million dollars to build only a few square metres of the kitchen, is another common thing. It is undoubtedly a coveted fat product for the home appliance companies that have been struggling to find profit points. But many kitchen manufacturers believe that even if the household electrical appliance enterprises have the money and technology, but to make a difference in the overall kitchen areas, there are still many difficulties, because the whole kitchen is the soul of the design, and not in the electric appliance. The whole kitchen, refers to a new form of kitchen cabinets, range hood, gas cooker, disinfection cabinet, refrigerator, dishwasher, microwave oven, electric oven and other kitchen appliances and accessories, all kinds of basins, drawer pull basket kitchen system collocation and the. Because of the wide range of products, enterprises can sell these products together to obtain higher gross profit margin.
As early as 1997, Haier announced a high-profile entry into the overall kitchen. Today, SIEMENS, cherry blossoms, Panasonic and other transnational electrical giants have been the overall kitchen appliances as an important future direction of development. At the same time, some domestic professional kitchen brands are also trying to win the whole kitchen not resigned to playing second fiddle, a slice of the market: Sacon invested 200 million yuan, through the hood, stove and water heater and other core products claim to create a new image of kitchen appliances experts "; Vatti paid billions of dollars into the kitchen areas, even the tool never let go.
