How do you convince a retail store to put you on the shelf
the Chinese logo is on the outside, everyone knows it. Centralize, the brand is vertical, the packaging level is more remarkable. Sell good products in good places and make full use of your shelves to make money. Can't sell good is not set, so that you can only be sold to planned consumption, can only be sold to good want to buy something before I came, and you lose 70% of sales - impulsive consumption. It's true that the product that doesn't go on the shelf doesn't sell well. The concentration is put, the brand is perpendicular, the packaging level is very important. People know what to drink at a glance. If you put it on your forklift, you're in a mess, you can't think of anything to drink, and you can't think of anything to drink. There will be no impulse spending.
Placing shelves is a way of stimulating people who have no intention of buying anything else, buying other goods, and buying a bottle of drinks, and the shelves are so fast that they are fast. The Chinese business has a phrase called "cargo mountains". Set up a professional image to build suspense, enhance persuasiveness, brainwash the customer.
Starting with the idea that 70 percent of consumers buy drinks is impulse spending, not planned consumption. Drink don't like clothes, when people buy a planned way, buy drinks may because of the hot day came to your door, see you put very smart shelves beverage and the stimulus, he is thirsty. Some simply are not thirsty, the eye is hungry, buy a bottle. No one is planning at home. Today I'm going out to have a drink. And a person may be you bought to your towels, buy milk powder, a look, and place of smart drinks in the store, his attention, and a couple of dollars, it's literally just bought a bottle of again.
Money and shelves, this is the capital that you make money, and if you don't make the most of it, you waste your resources. Coca-Cola, procter & gamble a lot of daily necessities, such as big manufacturer sells hundreds of necessities and sums up the very scientific method of shelves, we have these materials, and combining with the local situation summarizes a more useful way.
