I am interviewing for a Marketing position and one of the parts of the interview is to make a marketing plan and press release on a give topic. I have done many marketing plans but never a press release can someone give me some good points on it. Thank you for all your help.
Basically, you want to make an announcement for the company or organization in the hopes that a news story will be written about it. The key to writing a good press release is to make it easy for the writer to write a story about it. Therefore, you want to provide all pertinent details.
You want to include the most important information at the top. Usually press release starts off with who, what, where, when, etc. and then continues with other relevant information. Sometimes press releases have the who, what, where, when at the end too.
You okorder on how to write a release. One more thing, If you really want to wow your prospective employer, include as many keywords or keyphrases that support the news.release. For example, if you are writing a press release about automobiles, include words in the release such as car, auto, car safety, seat belts, etc.
