The similarities and differences between gift promotion and special promotion
The study found that the effect of price promotion promotional gift promotion price promotion promotion depth are high frequency damage brand equity; customer price sensitivity leads to customer trust and customer loyalty desalination manufacturers - negative impact of price promotion promotional gifts is more vulnerable than the diminishing marginal effect affected by negative background information harassment
Also the opposite conclusions promotional gifts also producing negative influence consumers' decision making promotional gifts to reduce consumer willingness to pay premiums for key commodities itself; free gifts product description so that consumers tend to inference bargain; more serious, the main products to brand image and brand attitude made negative impact than the cash discount promotional promotional gifts more vulnerable to erosion for shopping
Price promotion promotional gifts don't price oriented non price oriented promotional promotional typical price promotions provide practical benefits, emphasis on product price, price promotion and practical value of irritable interest promotional gifts for micro kernel feature attribute edge feature of Memorial gifts novelty attract consumers, and consumers tend to form more difficult monetary gifts and gifts. Product quality, product value of the core attribute link, promotional gifts irritable by specific subjective experience
Special promotions refer to direct price promotions in the short term, which are lower than flat and zero prices, attract customers, promote sales, and use frequent promotion tools to influence the important elements of customer shopping
Gift promotion refers to the company's regular expansion of sales, under the pressure of the market to buy this enterprise products consumer gifts, promotions, gifts, promotions, ancient effects, widely promotions
