Under the pressure of RMB appreciation, China's household electrical appliance export enterprises are how to deal with?
China household electrical appliances Association vice chairman Liu Fuzhong said in an interview with this reporter, "from the current situation, 'home appliances', energy-saving products Huimin engineering, home appliances' TM' policy of home appliance industry promote the development of the role of obvious. Household appliances market, especially rural household appliances market activity has improved significantly, consumer enthusiasm has been greatly mobilized. Industry development momentum is relatively strong, the appliance industry overall showing a steady rise.
Affected by the economic downturn in Europe and the United States, Japan and the appreciation of the renminbi and other factors, coupled with the frequent fluctuations in raw material prices, labor costs soared, the market of international trade protectionism, barriers to trade and other factors, the market demand of low-voltage electrical industry rapidly shrinking. Overall, the RMB appreciation will have a negative impact on the home appliance industry; but the impact of different sub sectors, light to heavy, followed by air-conditioning, lighting, mobile phones and color electronics industry.
RMB appreciation will make the export market as the main small and medium-sized household electrical appliance enterprises living environment further deterioration, thus objectively promote the appliance industry manufacturers concentration further improve. Promote the rapid development of household electrical appliance industry. China is the world's largest home appliance manufacturing country, but also a major exporter of electrical appliances to the world, the export of color TV, refrigerators, washing machines, mobile phones are ranked first in the world. However, due to the impact of the financial crisis, our entire export has declined and the trend of decline, the impact of the appliance industry is also quite serious, the development of the industry has encountered great difficulties.
In the three quarter, the overall operation of China's home appliance industry has steadily increased, a number of indicators of positive changes have taken place in the appliance industry to accelerate the pace of recovery. Leading enterprises in household electrical appliance industry have a good profit situation, and the mainstream of the industry development is smooth and normal. "Home appliances to the countryside", energy-saving products, Huimin projects, home appliances "old to new" and other policy measures on the development of home appliance industry has played a positive role in promoting. In the three quarter, the pulling effect of related industrial policies has gradually emerged.
