I run an online magazine and a photographer needs a press packet to send to the modeling agency.Any idea on what to include?
The purpose of a press packet (also called a press kit) is to provide the media with concise, timely and compelling newsworthy documents and information concerning your organization, its issues and the event about which you want to receive news coverage. The information provided in the packet, and the packet itself, should be graphically attractive, easy to read and accessible at a glance. Normally, a press packet is given to journalists prior to press conferences, briefings, editorial meetings, interviews and introductory meetings. Material in the press packet will include Press or News Release,List Of Speakers, Press Statement, Biographies, Print Visuals, and Video/Audio Tape
