rawkus records wants a press kit from me..this would be??
It's basically a demo packet to see what you're about. It will have things like pictures, recordings of some of your stuff, bios, some of your accomplishments, any big shows you've played. Things that will make them get a feel for you and what you've done so far. Nice organized packaging looks professional, such as a folder with the items neatly arranged inside will do.
A press kit is a package of any media related information that an artist may physically hand or mail to a prospective label or agent. It would normally include a bio, demo CD, and photos (professionally done, not off your phone). It should be unique, yet not not gimicky. Much like a cover sheet to a resume, it must stand apart yet not obnoxiousley so. Good Luck.
It depends on what you're contacting them for. Normally a press kit has something to do with having press credentials for media, photographers, etc.
