Market prospects of water softeners
Water softener Market three major Legion are bottled water, terminal water purification equipment (referred to as water softener), sub quality water supply of three products. Barreled drinking water and water dispenser industry, after years of development, has been in the product life cycle of maturity. At the same time, because of the interests of the drive, many unqualified bottled water began to cause a vicious impact on the market. Coupled with its own two problems such as pollution, water dispenser + drum water way has been difficult to play the role of water at ease, the entire drinking water machine market showed a cooling trend. Thus, with the new demands of consumers for drinking water, it brings new development opportunities for terminal water purification equipment products. The terminal water purification equipment market has been fully activated. Has entered a period of rapid development.
1. bottled water has been eliminated, water purifier has been valuedAdmittedly, bottled water used for people to improve the quality of drinking water made a great contribution, and also makes the water dispenser market hot moment, but a ten yuan of bottled water has greatly increased consumer spending, so many families had to take the method of intermittent purchase to reduce the burden on the family, thus affecting the positive the consumers' pursuit of the quality of drinking water. However, the bottled water market confusion, poor bottled water and bottled water posing as pure water phenomenon has been exposed, so many consumers on the bottled water market prohibitive. So, how can conveniently drink cheap and guarantee the quality of drinking water has become people's hearts desire. This longing for water softener Market spawned a vast world.
In 2004 the water softener Market, mainly in the United States, mainly Angel and qinyuan. The three together accounted for 60% of the population. Other brands are more dispersed. This is compared with the water softener industry entry threshold is low, many production conditions do not meet the requirements of enterprise also herd, has reached hundreds, mostly concentrated in Zhejiang, Shanghai, Cixi, Guangdong and other places. However, there are few factories on the scale and grade. The United States by virtue of its perfect sales network, and through the difference of the sales policy, product promotion and terminal promotion strategy, and the birth of microcrystalline ultrafiltration technology, coupled with its strong brand, since entering the water market, the market share increased rapidly, and soon the sales share will occupy the first position. As the founder of the Qinyuan water softener, water softener technology improvement has gone through the switch type, valve type, siphon type, resin softening, gradient ceramic and hydrophilic membrane seven generation product updates. With professional water purification brand advantage, its sales ranked second.
Present situationSince the reform and opening to the outside world, with the rapid development of the national economy, people's living standards have been greatly improved. However, industrialization has brought about increasingly serious environmental pollution, especially the pollution of water quality. People's pursuit of health, civilization and fashionable life has formed a sharp contradiction with the worsening drinking water quality. Products to solve the problem of household drinking water came into being. Two different drinking water solutions have been co existing, competing and developing: one is barreled water, the other is terminal softener. Water dispenser + barreled water has improved people's drinking water quality and way, and soon swept the country, a barrel of the world. After entering the high-speed development period in 1997, the main share of the drinking water market was obtained, and the market leading position was established. The water softener with relatively simple structure and cheap price once appeared good momentum of sale, but these simple water softeners can not provide reliable direct drinking water for customers, and can not meet the needs of customers. Terminal water softener perfect structure (RO RO water purifier, water dispenser, ultrafiltration device etc.) restricted by cost, technology, service and other aspects, in 90s for the drinking water market competition once lost the advantage.
