Safety measures for using lifting equipment in construction work include regular inspections and maintenance of the equipment, ensuring all safety features are in place and functioning correctly. Operators must be trained and certified for the specific type of lifting equipment they are using. Load limits should never be exceeded, and all loads must be secured properly. Safe operating procedures should be followed, such as not lifting loads over people and maintaining a safe distance from power lines. Personal protective equipment (PPE) must be worn by operators and workers in the vicinity. Emergency procedures should be established and communicated to all workers. Regular safety briefings and training sessions should be conducted to keep safety at the forefront of all operations.